Bali milkfish exporter, Sumber Bahagia, was founded in 1995 and was first active in the trading of fish by-products, especially tuna. In the same year that it was established, Sumber Bahagia began exporting grouper, both live and frozen, with the main destinations being Hong Kong and Taiwan. These grupers are sourced from various parts of Indonesia, including Java, Sulawesi and Nusa Tenggara. Not long after this, Sumber Bahagia further expanded their business when they began exporting freshwater turtles, which are sourced from a number of Indonesian islands and provinces, such as Lampung, Bali and Java.
These freshwater turtles are exported mainly to Hong Kong and China. Hong Kong also came to be the biggest importer of products such as crab, which Sumber Bahagia made available soon after. Following the success of exporting freshwater turtle and crab, in 2000, Sumber Bahagia also began exporting another product – fry – which are bred in a hatchery in Gondol, Singaraja, Bali. The main fry bred here are grouper, such as brown-marbled grouper and humpback grouper, which can be bought at the sizes of 1.5 – 3 inches or 5 – 7 inches. These are shipped mainly to Singapore and Malaysia, along with 17 – 21 day-old milkfish fry. As for the milkfish, Sumber Bahagia’s major importer is the Philippines, followed by Malaysia and Taiwan.
Sumber Bahagia later became involved in the live tropical fish industry, many of which are shipped to Hong Kong, Japan, Thailand, the United States and Europe. In 2007, the company broke into the fresh fish industry, the main importer of which is Australia. Many varieties of fresh fish are exported, including barramundi, tuna, golden snapper, red emperor, coral trout, swordfish and parrotfish, among others. In 2009, Sumber Bahagia began to develop cultured coral in conjunction with fishermen on Serangan Island, Bali. Many species of both soft and hard coral are cultivated until they are ready to be harvested.